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What does it mean that the Article Impact vs Industry Standard Benchmark difference is negative?

A negative number on our platform can mean two opposite things, depending on which view you’re using. One signifies an environmental benefit, while the other signifies an environmental debt.

Here’s a clear breakdown of each context.


Context 1: Your product’s absolute impact (default LCA list view)

In this standard view, a negative impact is GOOD. It represents an environmental saving or benefit.

This happens when a product’s lifecycle actively avoids or removes more impact than it creates. Think of it like a bank account for the environment:

  • Positive impact (+10 kg CO2​): This is an environmental cost, like a withdrawal from the account.
  • Negative impact (-10 kg CO2​): This is an environmental benefit, like a deposit that improves the account’s balance.

For example, a t-shirt made from materials that sequester carbon might have a negative Global warming impact, meaning its production actually benefited the climate.


Context 2: Comparison to the Industry standard benchmark

When you activate the “Industry standard benchmark,” a negative result is BAD. It represents an environmental debt, meaning your product performs worse than the industry standard.

This view shows you the difference between a standard product’s impact and your product’s impact. The calculation is:

[Benchmark Impact] - [Your Product's Impact] = Result

Let’s use an example:

  • The industry standard impact for a t-shirt is 20 units.
  • Your product’s impact is 25 units (higher, which is worse).
  • The calculation is 20 - 25 = -5. This negative result means your product has an environmental debt of 5 units compared to the standard.

Conversely, if your product’s impact was only 15 units (better than the standard), the result would be 20 - 15 = +5. This positive result represents an environmental saving.


Quick summary

Use this table as a quick reference:

View you are usingA negative number means…A positive number means…
Product impact (default)✅ Good (An environmental saving)❌ Bad (An environmental cost)
Benchmark comparison❌ Bad (Worse than the standard)✅ Good (Better than the standard)
Negative Article Impact
Negative Industry Standard Benchmark difference

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